Media Language - On all film posters there is text at the top of the page which is usually centred, this can be the title, an introduction tag line or the main cast members. This is what the audience is most attracted to so it is bold and emphasised. 22 Jump Street have these codes and conventions on both the DVD cover and the film poster.
Camera - The camera shot is usually an close up or a mid shot and of the main characters to show clearly who is in the film which will attract the audience. The setting may be white so the characters stand out or there may be things such as a party or a crime scene to show the genre of film. The images are always high quality and have the characters making eye contact. In the poster and front cover both characters have sunglasses on which is mysterious and attracts the audience.
Sound and editing - In film trailers the sound varies to the genre of film, such as horror films will be have deep thrilling music whereas young party films will have a soundtrack. Thrillers wont have much speech in their trailers whereas comedy will have the best bits. The trailer is a montage of parts of the film in chronological order but not to that it gives away the whole story line. Most of the music on the trailer is non-diagetic.In 22 Jump Street trailer is is some jokes and a soundtrack showing the type of genre is is and what audience it is most suited towards.
Mise-en-scene - This is very important on film posters and DVD covers as it gives and insight to the what the film is about and what audience it is aimed for. In 22 jump street the characters costumes are very colourful with slogans and sunglasses representing a young party atmosphere whereas if they were wearing suits it would not fit the storyline. Props are very important with helping the audience and genre as the cover and poster there is guns showing violence and helping parents with the BBFC certificate.
These products link together because the layout is mostly the same. The title and two main characters are centred at the top the page. There is a main image of the two characters, the house style is consistent throughout all them which is red showing good continuity, the fact that this is a sequel makes it more important for it to be same as the first and this has succeeded.
The purpose of these products to attract the correct audience and receive high income of sales. The codes and conventions being similar helps with this as the product becomes familiar to audiences and will be spoke about. The costumes, facial expressions and colours will help the revenue increase as the audience feels a connection with the characters and film.
The products benefit everyone who was involved in the making of the film from the actors/actresses, the producer, directer and the media institution. These people are stated in all the posters, covers, trailers and any magazine articles. The products being consist boost marketing. The fact that the film also is released online and Blu-Ray DVD will also help with receiving higher income
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